Staging Blog

PROOF THAT IT WORKS:

Statistically, empty homes don't show well. Every scratch, chip and dirt smudge in your home is on display. Based on staging industry surveys of over 400 homes across Canada and the US, staged homes sell faster and for a higher price than non-staged. Also see Denver Post August 2009 article:

Selling home? Clean up and get a tidy profit

The Denver Post Posted: 08/09/2009 01:00:00 AM MDT

"Clean up messes because clutter is likely to turn off potential buyers. Staging a home for sale used to be considered a luxury. Now, many real estate agents consider it a necessity. The continuing housing slump has given buyers plenty of options making it increasingly important to have your house looking its best."

"The website Angie's List suggests:"

"Screen appeal trumps curb appeal: Nearly 90 percent of homebuyers now research homes online, according to industry research. So it's important that the house be staged and looking its best before the photos are taken to post online."

"Look outside in: Freshly cut grass, manicured shrubs, swept sidewalks and a power-washed driveway look inviting."

"Clutter kills: Go through every room in your house and decide which belongings you'll need in the next six months and which you won't."

"Nothing personal: Remove all photos, degrees and other personal effects. The buyers want to imagine themselves living there."

"Know your audience: The best home stagers research who is buying houses in your neighborhood and adjust the house to suit that demographic. If most buyers are families with kids, keep all the bedrooms as bedrooms. If more singles are looking to move in, consider staging one of the bedrooms as an office or home gym."

About W & D Staging

WHAT IS STAGING?

Staging is the process of presenting a property in the best possible light. It's a process by which the best features are dressed up and flaws are down played resulting in a space potential buyers can fall in love with. The goal is to open the imagination of potential homeowners using clean lines and a warm space to draw out the excitement of "This could be MY new home!".

WHY STAGE?

First impressions are everything! Real estate is no exception. Property presentation has a huge impact on a buyer's decision-making process. In fact, it takes buyers about thirty seconds to formulate an opinion on whether or not your property could be their next home; it is nearly impossible to undo a bad impression.

Professional staging brings a fresh, trained and unbiased eye to the property and how it will best be presented within your budget.

*KEEP IN MIND, INVESTING IN STAGING IS MUCH MORE COST EFFECTIVE THAN A PRICE REDUCTION*